The Pleasure Gap is just another form of gender disparity — in the United States, women are twice as likely to report that sex has been not at all pleasurable in the past six months. Dame Products was founded to close this gap and encourage empowered sexual experiences through thoughtfully designed products.

The Ask: Dame Products approached Good Fun with a need for a social media jumpstart. They had already cemented themselves as a leader in the sexual wellness space, and needed to bring this momentum to their large social following. Along with Dame’s owned profiles, the team needed help creating content for and managing founder Al Fine’s social media. A Forbes 30 Under 30 alum, Al is known for her outspoken activism towards closing the pleasure gap and her unique perspective on wellness, work and motherhood.

The Solution: Through first setting social strategy and creating new content series, we unified Dame’s story across all platforms, and made sure their audience felt seen and heard. We did the same for Al’s profiles, focusing on thought leadership through long-form LinkedIn posts and a monthly “Ask Al” story series on Instagram.

The Results: Throughout our engagement, we were able to double organic social revenue and organic reach across Dame’s profiles in under two months. We were also able to double Al’s impressions on LinkedIn, solidifying her as a thought leader in the sexual wellness space.