The Ask: In 2023, California Governor Gavin Newsom approved more than $5M in funding for BeWellLine, a mental health hotline created in partnership with the CalHOPE initiative to address the state’s mental health crisis. While the platform had a proven track record of success — over 65,000 people helped, and over 85% reporting feeling better after speaking to their counselors — BeWellLine needed help raising awareness for their ancillary programs, including scholarships for underserved students and virtual support groups for parents and children. 

The Solution: Good Fun partnered with BeWellLine to revitalize their paid media strategy and implementation, focusing on highly-specific targeting, cross-platform strategy and action-inspiring copy

The Results: In under two months, we were able to increase BeWellLine’s rate of engagement more than 200%, and increase impressions more than 300%. We’re so proud of BeWellLine’s success and the amazing care they provide for the citizens of California.